White Castle Royal Wedding
Merkley + Partners, Fall 2016
GCDs: Eddie Van Bloem and Saks Afridi | CW: Dan Aguinaga
Long before Taco Bell and KFC, White Castle has been considered a place for lovers— first dates, Valentine's days and over the last 10 years, 75 couples have tied the knot at a White Castle. So, in 2016 we created the White Castle Royal Wedding Contest.
One couple would win an all expense paid wedding in Las Vegas for themselves and six of their friends as well as a seven day honeymoon in Belgium. We used an eighteenth century town crier to tell the internet this was happening. We trolled newly engaged couples and encouraged them to enter. In the end over 2,000 couples entered. It was as ridiculous as it sounds.
The Wedding Day, Spring 2018
Once Whitney and Adam were crowned (on FB Live, by the Town Crier) we planned the most elegant wedding ever to be held in a White Castle.