White Castle Royal Wedding

Merkley + Partners

CDs: Eddie Van Bloem and Saks Afridi  |  CW: Dan Aguinaga

 

Long before Taco Bell and KFC, White Castle has been considered a place for lovers— first dates, Valentine's days and over the last 10 years, 75 couples have tied the knot at a White Castle. So, in 2016 we created the White Castle Royal Wedding Contest. 

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Social Campaign

One couple would win an all expense paid wedding in Las Vegas for themselves and six of their friends as well as a seven day honeymoon in Belgium. We used an eighteenth century town crier to tell the internet this was happening. We trolled newly engaged couples and encouraged them to enter. In the end over 2,000 couples entered. It was as  ridiculous as it sounds.

 
 
 
 

The Wedding Day, Spring 2018

Once Whitney and Adam were crowned (on FB Live, by the Town Crier) we planned the most elegant wedding ever to be held in a White Castle.

Credits—Videographer: Josh Rothstein | Photographer: Jenna Bryant | Symphony Weddings & Events | Miss Daisy Flowers | Mike Fox DJ | Las Vegas Custom Cakes | Dogwood Party Rentals