White Castle Shopping Presents: Chicken Rings
Merkley + Partners, Summer 2018
GCDs: Eddie Van Bloem and Saks Afridi | CW: Michael Williams
It's the summer of rings and you won't believe this amazing deal. The phones are lighting up so get them while you can!
WCS Social Campaign
We created a flighted social campaign. But then we said, fuck it we'll do it live and created a 42 min White Castle Shopping Event on Facebook Live!
Today is your chance to pick up 12 delicious Chicken Rings for only $2.99. Pairs great with your favorite dipping sauce!
Time is running out! Grab your very own 12-piece collection of Chicken Rings from White Castle today. Only $2.99, while supplies last!
We’re going live! Facebook Live! Tune-in Wednesday, June 27th @ 9pm Eastern. There will be gifts. Lots and lots of gifts!
In the world of improvised content, there are some gold standards. Will Ferrell and Molly Shannon come to mind, yet their schticks for the Rose Parade and Royal Wedding weren't necessarily brand-focused. Attempting to create live improv for a brand is an entirely different proposition.
Editor's Pick To promote its latest finger food offering, Chicken Rings, slider joint White Castle staged an impressively authentic home shopping event on Facebook Live. Hosts Heather and Janelle--great improv actors, apparently--riffed for more than 40 minutes about the glories of a breaded circles of white meat chicken and four accompanying dipping sauces.
After the big event, we sent super fans some free, artisan made, completely inedible gifts.
DO NOT EAT these chicken ring earrings. Great for vegetarians, or people who are allergic to chicken.
Model is wearing standard size. Comes in original. Sauce sold separately.
The White Castle ring dish for keeping those precious rings safe.