White Castle Valentines
Merkley + Partners, Winter 2019
CW: Michael Williams and Erin Moore
Each year White Castle hosts Valentine’s Day in their restaurants. It’s actually a pretty tough reservation to get. This year we created a set of tearable and shareable cards to send home with cravers.
There’s even love for White Castle thousands of miles away from one of its locations, so we used Instagram Stories to let fans share on social.